Your very own donkey (@Julie)
Set aside £34 a year, and in 20 years, you could be the proud owner of a loyal, lovable donkey. With a steady financial plan, your £687 in savings could grow to around £950 when invested – more than enough to bring this hardworking companion into your life. Perfect for smallholding chores or as a gentle, quirky addition to your family, a donkey brings joy and charm that money (almost) can’t buy.
The small print
Just to be clear: we’re not actually selling this product! This shop is simply a fun way to show the potential of long-term investing.
Here’s the important part to remember: when you invest, your money is at risk. It can grow, but it can also go down, and there’s no guarantee you’ll get back more than you put in. We're not recommending any particular investment products here.
The original, “non-discounted price” represents the projected value of your investments by 2044. It’s what this product or experience would cost you to buy in the future. These values are shown in “today’s money,” meaning they’ve been adjusted to account for future inflation.
The "discounted price" is the annual amount you’d need to invest over 20 years to reach that final value. When you add up all your contributions over those 20 years, it will always be less than the "non-discounted" price. That’s because the growth of your investments bridges the gap – giving you the final value for “28% off.”